Insights From Martha

Posts tagged Business Development
Don’t Let Expensive Networking Be a Waste of Time. Make Sure You Get Business Results!

When you are paying exorbitant rates to stay at luxury hotels and attend legal conferences and bar meetings that are out of town, you want a significant return on your investment from all the happy hours and mixers you attend. The best outcomes occur when you prepare in advance for that networking and do what it takes to make valuable contacts with prospective clients and referral sources.

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How much TIME should you spend on Legal Marketing?

Hold Your Own Feet to the Fire

The keys to success are self-discipline and accountability to yourself or to a coach.  Decide what days and times you are going to plan your legal marketing activities and put those dates on the calendar just as though they are client appointments.  Honor those times. Resist the urge to push aside your marketing time to later because, without establishing a marketing habit, later will never come…

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